Young Adults Prefer Offline Marketing Offers To Online

http://blog.firespring.com/2011/07/29/do-young-adults-prefer-offline-marketing-offers-to-online-infographic/ 

Color Correcting

In the prepress department, Mark Young, Prepress Technician, is responsible for many vital roles of a job before it is ever hits the presses. He handles file ready images (jobs that do not require design time), operates imposition software and creates plates using Computer to Plate (CTP) equipment.

Part of handling file ready images includes color matching or color correcting. Digital cameras, scanners, and computer monitors generate colors based on RGB (Red, Green & Blue). These colors are created by adding light to change a black appearing screen. Screen color is called additive color because light is added to create color. When printing, plates are made based on the colors CMYK (Cyan, Magenta, Yellow & Black).

Mark uses a computer that has been calibrated so what he sees on his monitor when color matching, is remarkably close to what is seen when the job is printed. Color matching, or correcting, often includes removing glares from the image, cleaning up backgrounds, and increasing brightness of colors. Often times, when a camera is used to take a picture of something, it doesn’t capture the true colors and affect you experience when seen with the naked eye. Having long ago developed an excellent reputation for critical color matching, Mark is always able to put the “real” back in “real”isitc with all the jobs he works on.

When color matching is necessary, many times the customer will send over the item(s) or picture from where the image ready file originated. Once the color matching is done, an Epson proof is created. From this proof, Mark can compare the proof, the item and the computer screen to see where there is variation, if any, to make changes. Once the final changes have been made, he then makes the final proof for the customer to see. When the proof comes back from the customer with an OK, Mark will fine tune the job, and then make the four plates: Cyan, Magenta, Yellow and Black. Each of these plates, like Mark, play a central role in making certain a job looks its best for the press!

In the picture above you can catch Mark working on pieces for Sandra Malone of Sandra’s Folk Art Studio.

“14 Proven Side Effects of Sitting All Day”

“Those who sit more than six hours a day are at an increased risk of early death from all causes, higher by an average 35% for women and 18% for men, for those who exercise. Those who don’t exercise and sit all day are at a 94% higher risk of premature death for women, and a 48% higher risk for men. This is no joke for those who spend their days at a desk.”

Know all the side effects of sitting all day so you can make changes in your daily work habits: http://www.womenscycling.ca/blog/health-tips/14-proven-side-effects-of-sitting-all-day/

Choosing a Commercial Printing Company

Are you wanting to self publish a book? Need to have posters designed for an upcoming event? Maybe you just need business cards or envelopes printed for your new business? Whatever your print job is, be sure you are choosing the best commercial printer for the job… but how?

1.    From Quote to Shipping

 Be sure the printer you choose has the capability to handle all the services. From beginning to end: from the quote, to having your project shipped (to you or your customers). A printing company that has the ability to keep your job in one place until it’s ready to be shipped also has the ability to do quality control throughout the whole process.

2.    Competitive Pricing and History

 The price of your printing project can prevent you from proceeding, but if you go with a cheap printer, sometimes the quality can go out the window. By choosing a commercial printing company that has a long running history of business, you’ll know they’re reliable, efficient and know they’ll have competitive pricing in the commercial printing market. Also, if they have respected organizations that they print for, that’s a good sign of a trusting, reputable business.

3.    Printing Consultants and Printing Advice

 Commercial printers should have someone you can speak with about your concerns and printing options and choices. Printing consultants can show you paper options and samples from previous jobs to help you make the best decision for you.

4.    Design

 Sometimes having an idea is only half the battle; finding a good designer that can put that idea on paper is the other half. Commercial printers that offer an in house design team can have their designer sit down with you and listen to your ideas to be sure your ideas come to life as you see them.

Since our beginnings in 1902 as the print shop for Bethel College, the people of Mennonite Press have been dedicated to fulfilling a historical commitment: to do all our work in a way that stresses excellence and reliability. As we have grown, we have not forgotten our roots. These values have allowed us to become a highly respected commercial printer from coast to coast.

 For more information:

www.MennonitePress.com

QR Codes

QR codes. By now you’ve seen them, or at least heard of them. But what the heck are they? And how do you use them? Where and when do you use them?

 QR (Quick Response) codes are used by Smartphone users: iPhone, Android, or other Smartphones that have a camera. For Android users, the two most popular applications are Barcode Scanner or QR Droid; for iPhones, i-nigma or Red Laser.

 QR codes are a type of two dimensional barcode that are alphanumeric, unlike the barcodes you see on clothing, which are only numeric. When QR codes are scanned by a Smartphone user, your phone can link to a web page, text, phone numbers, or SMS (Short Message Service). The type of data QR codes can link to is practically limitless. You can even use them to link to a LIKE button for your Facebook page!

 By using QR codes in your Mennonite Press printed materials (brochures, rack cards, flyers, even books) you can lead your customers straight to important information about your business.

Here are  “50 Creative Uses of QR Codes in Marketing & Communications”: http://bit.ly/iFUGa1

Printing Green

At Mennonite Press, our goal is to be good stewards of our resources. In 2010, we changed to a plating system that is more environmentally safe. We recycle all waste paper, which is 432,000 lbs. of paper per year. Also, we offer Vegetable Based Ink & Post Consumer Paper printing options.

By printing “green,” you are sending a powerful reminder to your audience that you care about what’s to come. Please consider going “green” and requesting eco-friendly paper and ink options.

It’s Friday!!

It’s Friday and many people will be celebrating graduations! Congratulations too all the 2011 Graduates!