Young Adults Prefer Offline Marketing Offers To Online

http://blog.firespring.com/2011/07/29/do-young-adults-prefer-offline-marketing-offers-to-online-infographic/ 

What books are most successful for self-publishing?

Self-publishers can publish the entire topical range of books that includes: Novels, biographies, autobiographies, history, genealogies, inspirational books, cookbooks, how-to books, etc. There is no limit on what a self-publisher can publish and have some success. Each author needs to define what they consider success. For some it may be to just recover their expenses. For some it may be to give the books away to a specific group of people. For others it may be to sell thousands of books and make some money. The most successful self-publishers will take the following steps: First, an author should publish in an area where they have some recognized expertise. Second, write and publish on a subject area where there is some demand. Third, determine a way to market to the people interested in the subject matter of the book. Fourth, implement the marketing plan.

 

More Self-Publishing Frequently Asked Questions

Color Correcting

In the prepress department, Mark Young, Prepress Technician, is responsible for many vital roles of a job before it is ever hits the presses. He handles file ready images (jobs that do not require design time), operates imposition software and creates plates using Computer to Plate (CTP) equipment.

Part of handling file ready images includes color matching or color correcting. Digital cameras, scanners, and computer monitors generate colors based on RGB (Red, Green & Blue). These colors are created by adding light to change a black appearing screen. Screen color is called additive color because light is added to create color. When printing, plates are made based on the colors CMYK (Cyan, Magenta, Yellow & Black).

Mark uses a computer that has been calibrated so what he sees on his monitor when color matching, is remarkably close to what is seen when the job is printed. Color matching, or correcting, often includes removing glares from the image, cleaning up backgrounds, and increasing brightness of colors. Often times, when a camera is used to take a picture of something, it doesn’t capture the true colors and affect you experience when seen with the naked eye. Having long ago developed an excellent reputation for critical color matching, Mark is always able to put the “real” back in “real”isitc with all the jobs he works on.

When color matching is necessary, many times the customer will send over the item(s) or picture from where the image ready file originated. Once the color matching is done, an Epson proof is created. From this proof, Mark can compare the proof, the item and the computer screen to see where there is variation, if any, to make changes. Once the final changes have been made, he then makes the final proof for the customer to see. When the proof comes back from the customer with an OK, Mark will fine tune the job, and then make the four plates: Cyan, Magenta, Yellow and Black. Each of these plates, like Mark, play a central role in making certain a job looks its best for the press!

In the picture above you can catch Mark working on pieces for Sandra Malone of Sandra’s Folk Art Studio.

Botanica

 
Photos taken at Botanica Garden of the new Downy Children’s Garden. So neat and fun for kids and adults!

“14 Proven Side Effects of Sitting All Day”

“Those who sit more than six hours a day are at an increased risk of early death from all causes, higher by an average 35% for women and 18% for men, for those who exercise. Those who don’t exercise and sit all day are at a 94% higher risk of premature death for women, and a 48% higher risk for men. This is no joke for those who spend their days at a desk.”

Know all the side effects of sitting all day so you can make changes in your daily work habits: http://www.womenscycling.ca/blog/health-tips/14-proven-side-effects-of-sitting-all-day/

Coming to Theaters 2011

Mennonite Press, Inc. recently had the opportunity to print a book that will soon be released as a major motion picture! The Lost Medallion is about a young boy named Billy Stone who, while on an island, unearths a powerful medallion that has lain hidden for centuries. In the wrong hands, the medallion could destroy everyone!

Bill Muir, the author, had this to say about the prodcution of the book:

“I have been working with Mennonite Press over the last three decades and their service, quality and professionalism has never been less than excellent… I have had them do game cards, 4 color books, novels over the years and always get back something that I’m proud to have my name on.”

Choosing a Commercial Printing Company

Are you wanting to self publish a book? Need to have posters designed for an upcoming event? Maybe you just need business cards or envelopes printed for your new business? Whatever your print job is, be sure you are choosing the best commercial printer for the job… but how?

1.    From Quote to Shipping

 Be sure the printer you choose has the capability to handle all the services. From beginning to end: from the quote, to having your project shipped (to you or your customers). A printing company that has the ability to keep your job in one place until it’s ready to be shipped also has the ability to do quality control throughout the whole process.

2.    Competitive Pricing and History

 The price of your printing project can prevent you from proceeding, but if you go with a cheap printer, sometimes the quality can go out the window. By choosing a commercial printing company that has a long running history of business, you’ll know they’re reliable, efficient and know they’ll have competitive pricing in the commercial printing market. Also, if they have respected organizations that they print for, that’s a good sign of a trusting, reputable business.

3.    Printing Consultants and Printing Advice

 Commercial printers should have someone you can speak with about your concerns and printing options and choices. Printing consultants can show you paper options and samples from previous jobs to help you make the best decision for you.

4.    Design

 Sometimes having an idea is only half the battle; finding a good designer that can put that idea on paper is the other half. Commercial printers that offer an in house design team can have their designer sit down with you and listen to your ideas to be sure your ideas come to life as you see them.

Since our beginnings in 1902 as the print shop for Bethel College, the people of Mennonite Press have been dedicated to fulfilling a historical commitment: to do all our work in a way that stresses excellence and reliability. As we have grown, we have not forgotten our roots. These values have allowed us to become a highly respected commercial printer from coast to coast.

 For more information:

www.MennonitePress.com