QR Codes

QR codes. By now you’ve seen them, or at least heard of them. But what the heck are they? And how do you use them? Where and when do you use them?

 QR (Quick Response) codes are used by Smartphone users: iPhone, Android, or other Smartphones that have a camera. For Android users, the two most popular applications are Barcode Scanner or QR Droid; for iPhones, i-nigma or Red Laser.

 QR codes are a type of two dimensional barcode that are alphanumeric, unlike the barcodes you see on clothing, which are only numeric. When QR codes are scanned by a Smartphone user, your phone can link to a web page, text, phone numbers, or SMS (Short Message Service). The type of data QR codes can link to is practically limitless. You can even use them to link to a LIKE button for your Facebook page!

 By using QR codes in your Mennonite Press printed materials (brochures, rack cards, flyers, even books) you can lead your customers straight to important information about your business.

Here are  “50 Creative Uses of QR Codes in Marketing & Communications”: http://bit.ly/iFUGa1

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Printing Green

At Mennonite Press, our goal is to be good stewards of our resources. In 2010, we changed to a plating system that is more environmentally safe. We recycle all waste paper, which is 432,000 lbs. of paper per year. Also, we offer Vegetable Based Ink & Post Consumer Paper printing options.

By printing “green,” you are sending a powerful reminder to your audience that you care about what’s to come. Please consider going “green” and requesting eco-friendly paper and ink options.

The Buzz – June 2011

The Buzz magazine is done McConnell Air Force Base – Force Support Squadron: 22nd Force Support Squadron. The magazine features all sorts of upcoming events for the whole family: a summer reading program, upcoming events at the Arts & Crafts Center, Club McConnell, Cosmic Bowling and many, many more  fun things! Check out www.RefuelMcConnell.com or find them on Facebook or Twitter!

Full Color Printing

The highest quality and most appealing print publications are printed in full color. Studies have shown that full color increases readership and that there is over a 60% increase in retention with full color versus black and white. In the full color or 4-color (CMYK or Cyan-Magenta-Yellow-Black) offset printing process, screens of these inks are used in combination to “mix” any color quite accurately and vividly reproduce color photographs and graphics. 4-color process printing uses reflection of certain colors until a desired color is visible.

Process printing is called subtractive color because inks are used to partially block the reflection of light. Commercial printing presses using different percentages of Cyan, Magenta, Yellow, & Black (CMYK) ink are able to create or “build” color. It is often times called screened color because screens of each color are used to create a new color. Because process colors are built from two to four inks, they may at times look murkier than spot color. Some spot colors are impossible to render through process (CMYK) color.

Newton High School Commencement Program

Mennonite Press wants to congratulate the Newton High School Railroaders on another fantastic graduating ceremony! Congratulations Class of 2011!

Art and Music In The Heart of Newton!

Be sure to attend tonight’s event in Downtown Newton: Art & Music In The Heart of Newton!

For more info: http://www.thenewtonchamber.org/page.php?id=65

Participating Businesses are:

Clayworks Gallery

Norm’s Coffee Bar

Studio Q 

Prairie Harvest

Healthy Baby Boutique

Ten Thousand Villages

Karen’s Kitchen

Newton Public Library

Historic Fox Theater

Envelope Sizes and Styles

The #10 Commercial Flap envelope has become the most widely used for a variety of office/business and personal correspondence in the United States. The #10 Envelope comes in standard form or with a window and three different types of flaps: seam, wallet, or square. Seam flap styles are ideal for insertion in mailing machines.

A Remittance envelope has a large flap that can be printed to contain any message. Use it for coupons, credit information, applications, statements, and etc.

Open-end style envelopes have wide seams with heavy gummed flaps that provide good protection for mail handling of catalogs, magazines, reports, and other thick items. These types of envelopes are called Catalog Envelopes.

For direct mail, such as booklets and folders, you should use Booklet Envelopes. They have an open-side design that permits overall printing.

Have an announcement to make? Use the Announcement or Baronial Envelope. The Announcement Envelope is made for use with wide range of matching text and cover papers. Many have deckle-edge flaps. The Baronial is formal with a deep pointed flap. This type is widely used for invitations, greetings cards, and such. 

To make a statement with your envelope, use the Square style! The drawback is that they are nonstandard and require additional postage to mail.

To see all the sizes each envelope comes in, and for more information, check out our Envelope Size Chart!