The biggest single advantage of self-publishing is control. You decide to publish your manuscript and forego the rejection slips coming from cautious publishers. Keeping 100% of your rights–the intellectual property and copyright of your book—may be very valuable. Keeping 100% of your royalties–you can make more money by setting your own retail and wholesale contracts. The personal satisfaction of marketing and meeting your audience to fulfill the purpose of sharing your knowledge and experience of your subject can be significant.For more answers to your questions on self publishing: http://www.betterselfpublishing.com/
Self-publishers can publish the entire topical range of books that includes: Novels, biographies, autobiographies, history, genealogies, inspirational books, cookbooks, how-to books, etc. There is no limit on what a self-publisher can publish and have some success. Each author needs to define what they consider success. For some it may be to just recover their expenses. For some it may be to give the books away to a specific group of people. For others it may be to sell thousands of books and make some money. The most successful self-publishers will take the following steps: First, an author should publish in an area where they have some recognized expertise. Second, write and publish on a subject area where there is some demand. Third, determine a way to market to the people interested in the subject matter of the book. Fourth, implement the marketing plan.
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