Keeping it Classy

 Black and white printing is a classy way to portray depth of emotions and “color”. When using only black ink on white paper, your images have the ability to appear in the broad range of grayscale which gives it that classy look. What allows the printed copy and photos to appear in grayscale are the thickness of the dots. There are always 300 dots per inch (dpi), but the thickness of the dots allows for more ink to be placed on the paper – more ink, the more black it appears.

Prairie Country, Then and Now is a book about railroads and trains between the time frames of 1969-1973 and 2007-2010. The book is in all black and white. One of the authors of Prairie Country, Then and Now, Robert P. Olmsted, had this to say about the printing of his book;

” . . . I would like to thank the pressmen who handled the job, as it was obvious every effort was made to give me the ‘black’ blacks I feel are essential to good B&W work.”

Check out the photos below of Lance Detwieler, the one color pressman, and Dwight Voth, a Printing Consultant!

The buttons he is pushing allow him to adjust the density of the ink.

This photo is of Lance and Dwight Voth, Mr. Olmsted and South Platte Press' Printing Consultant, checking out the press sheet.

Lance using a loupe, a high-powered magnifying glass used by printers and those in the graphic industry. He is analyzing the quality and precision of the dot pattern.

Lance is putting in a new plate for the next set of press sheets. The plates are made of a flexible aluminum that has had the image put onto it using Computer to Plate (CTP) technology. The blue areas on the plate receive the ink to print the photos and text onto the paper.

Remember More News by Reading it in Print

For the past sixty years, numerous studies have investigated how people recall news across different media. A very recent study by the University of Oregon compared online news and print news.

They found that by reading your news in print you remember significantly more of the news stories, topics, AND the main points versus reading it online. But why?

Reasons print news has better recall:

  • Online news is short-lived; the article may be there one day and gone the next, implying it’s not worth remembering.
  • By reading a news story online, the article may be archived and accessible at any time making it unnecessary to store the news in your memory.
  • There are fewer distractions with print media compared to online; typically there are ads right in the middle of online articles.
  • Online newspapers give the reader a vast selection of readily available articles which can take away from an article’s importance.
  • Online news stories may take several clicks to different screens to finish the article, while print is fixed to one or two pages.

How should you incorporate print into your marketing mix? By using direct mail and catalogs.

According to the 2011 Direct Marketing Association Statistical Fact Book, “52.4 percent of consumers read direct mail from merchants. More than 53% found merchant mail ‘useful,’ while 16.8% responded to the merchant offers.” So with 300 mailers, you could possibly have 26 people responding to your offer.

In NewPage’s “#14 Getting Personal” publication, their sources found that “catalogs had the lowest cost per lead . . .“ and an average response rate of 4.92%.

Choosing a Commercial Printing Company

Are you wanting to self publish a book? Need to have posters designed for an upcoming event? Maybe you just need business cards or envelopes printed for your new business? Whatever your print job is, be sure you are choosing the best commercial printer for the job… but how?

1.    From Quote to Shipping

 Be sure the printer you choose has the capability to handle all the services. From beginning to end: from the quote, to having your project shipped (to you or your customers). A printing company that has the ability to keep your job in one place until it’s ready to be shipped also has the ability to do quality control throughout the whole process.

2.    Competitive Pricing and History

 The price of your printing project can prevent you from proceeding, but if you go with a cheap printer, sometimes the quality can go out the window. By choosing a commercial printing company that has a long running history of business, you’ll know they’re reliable, efficient and know they’ll have competitive pricing in the commercial printing market. Also, if they have respected organizations that they print for, that’s a good sign of a trusting, reputable business.

3.    Printing Consultants and Printing Advice

 Commercial printers should have someone you can speak with about your concerns and printing options and choices. Printing consultants can show you paper options and samples from previous jobs to help you make the best decision for you.

4.    Design

 Sometimes having an idea is only half the battle; finding a good designer that can put that idea on paper is the other half. Commercial printers that offer an in house design team can have their designer sit down with you and listen to your ideas to be sure your ideas come to life as you see them.

Since our beginnings in 1902 as the print shop for Bethel College, the people of Mennonite Press have been dedicated to fulfilling a historical commitment: to do all our work in a way that stresses excellence and reliability. As we have grown, we have not forgotten our roots. These values have allowed us to become a highly respected commercial printer from coast to coast.

 For more information:

www.MennonitePress.com